Tuesday May 17, 2022

Why you should use Google Adword

Table of contents

●      Introduction

●      What is Google adword

●      How to use Google Adwords

●      How to use Google adwords to generate leads

●      Reasons whyyou should use Google adwords

●      Google ads tutorial

●      Conclusion

 

Statistically, seventy thousands of people use Google per second, over two hundred millions of people use Google per hour and over five billion use it every day. Google is the most used search engine that controls 88-90% of the global market.

Where are we driving at? Now, imagine using a platform as big as Google to publicize your business, there is a high chance of getting at least 0.5- 5% clicks into your business web page every day. Wow! This is awesome? However, it is very much advisable to use such platforms to create awareness to people from every corner of the world.

Have you been thinking of how Google can be used to create more awareness for your business? Then, Congratulations, you are on the right track.

 

WHAT IS GOOGLE ADWORDS?

Google Adwords was released on the 23rdof October, became known as Google ads on the 24th of July 2018. It is an online advertising platform designed by Google which aims at allowing advertisers bid on certain keywords to showcase whatever services they have to render to the public on Google’s results page.

Note that, it charges per click and impression (the number of times your advert pops up when the keyword used is being searched on) which insinuates that running adverts on Google is not free. Businesses pay to get more visibility on Google adwords so as to reach out to more potential customers and get them to your page.

Google would rather show a relevant post from someone who paid less rather than showing a less relevant post from someone who paid higher, this brings more users to the Google.

 

HOW TO USE GOOGLE ADWORDS

Here are step by step guide on how to use and create Google Adwords account. With the following steps, you can confidently create your first campaign:

1.     SIGN UP

Kindly go Google Ads web page and click on START (this will lead you to the sign-up page). Sign up with your google account. You have to create one if there is none available.

 

2.     CREATE YOUR FIRST CHAMPAIGN

After signing up with your email address,  you are expected to create your first campaign. The details of what should be in your first campaign is seen below;

 

3.     SET YOUR BUDGET

 It is very key for one to define his daily budget, this will ensure that you will never cross your daily limits. Before you make your daily budget, you must first check the number of visitors that have been to your page. This will help you to know how much you can pay per visit.

 

4.     SELECT YOUR TARGET AUDIENCE

Here, the geographical location of your target audience is very important so as to ensure that your adverts are shown to mostly users in the same geographical location as you.

 

5.     CHOOSE A NETWORK

On the page, there are two major networks; Search network and Display Network,  you are expected to choose between the two networks. The Search Network includes Google search and non-search sites that uses Google search engine. It puts your adverts on the Google SERPs, while the Display Network includes Google content sites and non-Google content partners that show ads. It shows your adverts on any website.

 

6.     CHOOSE YOUR KEYWORDS

What are keywords? These are the unique words or phrases that is used  to make search of an item on Google.  Google search keywords should be between 15-20 words,  this will ensure that your adverts will always be visible on the SERP (Search Engine Result page).

7.     CREATE ADS

You will need to set up your ad group and then set up an ad for it.

Here are key points to note while creating your ad:

●      Headlines: You are to Create three different  headlines with thirty words each on every advert. Make it brief and make sure you are able to give a good description of whatever service or product you are advertising.

●      Display Path – This is where the URL is placed along side with your advert. This URL should be able to give the user a hint of what products and services you have to offer.

8.      SET UP BILING

This is the last step to follow in creating your your first campaign.  Google gives you the option to set up your billing.

HOW TO USE GOOGLE ADWORDS TO CREATE LEADS

Getting your page more relevant traffic and leads is easy if you take note of these two keys:

1.     Create a professional landing page: Note that after clicking on your URL, this is the first page the user or visitor see. First impression matters, that is, if your presentation and professionalism does not match up to their tastes, this will reduce the level of information they will submit on your page. Your landing page should be proffesional and contain quality contents.

2.     Enhance your campaign: To create more traffic, there is need for re-strategizing. Scan through your adverts to see reasons why you are not getting enough clicks on the link to your site or why visitors don’t stay long on your page. Ensure that your website is visible to users and can easily be seen when keywords related to your is searched for.

FIVE MAJOR REASONS WHY YOU SHOULD USE GOOGLE ADWORDS

●      Google adwords help to increase brand awareness. It creates more relevant traffic and improves visibility.

●      It increases leads whereby helping you to reach more customers.

●      It’s very flexible; Any kind of organisation can market through this platform. You can adjust your campaign and set your budget.

●      With Google adwords, you can learn more about your products, understand your customers and find out what they will make them come back for your product. You make researches and find out suitable means to serve your customers.

●      You can get quicker results than SEO and high level of returns.

GOOGLE ADS TUTORIAL

Watch video below:

https://www.youtube.com/watch?v=a-JmhK9nKJk.

 

For you to achieve great results, more traffic and visitors on your site, it is advisable to start small, keep adjusting until you get your desired results and constantly test new keywords and bidding strategies.

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