How to optimise YouTube videos – One of the best ways to get video views on your youtube video is to optimise the video for ranking, that is, making the video search worthy.
To make the video search worthy you will need to use make use of terms called keywords, this will tell the search engine the content of the video you have uploaded.
If you are new to this keyword means
Keyword (Internet search), a word or phrase typically used by bloggers or online content creator to rank a web page on a particular topic. Index term, a term used as a keyword to documents in an information system such as a catalog or a search engine. Keyword advertising, a form of online advertising. – Wikipedia
YouTube is ranked second on the list of search engines in the world just behind Google Search and above Bing and the rest.
This article will show how you can find the best keywords and optimise your keywords for higher rank in YouTube search results.
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How to Optimise YouTube Video
Thousands of videos are uploaded to youtube every day, to make your content stand out and rank well on youtube search you will have to put in extra work.
To do this, you will need to:
1. Find a Good Topic to do a Video around
The secret to making a video that will rank well is making a video that people or someone needs.
To do this, you can do the following:
- Get ideas from Blogs in your Niche.
- Follow Trends by using Google Trends.
- Get ideas from Ongoing Events.
Finding a topic to do a video around can be very challenging; I have posted an in-depth article that can help you find ideas for youtube videos here.
2. Use a YouTube SEO Tool For Keywords
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YouTube Search Recommendations
YouTube video Recommendations help you discover more of the videos you love. We share recommendations and suggestions of what videos to watch next.
It is also a great source of good keywords related to the topic you are writing on. To get started with the YouTube recommendation tool, all you have to do is:
Please search for the topic you are writing on, via the youtube search bar and wait till recommendations start showing, copy the recommendations listed automatically and use them as tags in your video.
Also, these recommendations can be used in the title of the video that you are working on. Make sure that the content of the video tallies with the title of the video to avoid been banned by YouTube.
VidIQ is a top tool for YouTube Keyword research with tonnes of free tools like Scorecard, Thumbnail Generator, Top Keywords generators, Competition tracking, and so much more.
Some of these features come with their Premium Plan, which starts at $7.50 Monthly for the Pro plan and rises to $415/month for Top users.
Additional recommendations to make YouTube Videos rank well
- Rename your video file using a target keyword.
- Insert your keyword naturally in the video title.
- Optimise your video description.
- Tag your video with popular keywords that relate to your topic.
- Categorise your video.
- Upload a custom thumbnail image for your video’s result link.
- Use an SRT file to add subtitles & closed captions.
- Add Cards and End Screens to increase your YouTube channel’s viewership.
Which of these tools have you tried using and how would you describe your experience with them. Kindly tell us below and let us discuss.
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