How to Pick A Blog Niche? – Step by Step Guide

5 Principles to select a distinct niche for your blog

1. Your interest a.k.a passion

Use your past experience, hobbies and learnings, current interest, readings and learnings, and your life accomplishment as a base to settle on a distinct segment. for instance, if you’ve got lost weight, you’ll believe in starting a health blog or if you’ve got become financially free, you’ll start a finance blog.

  • Always remember: One learns better by teaching!
  • The way I roll in the hay is by creating an inventory of subjects I’m hooked in to then running through other filters as listed below.
  • This ensures that the niche you’ll pick isn’t only something you’re hooked on but also profitable within the longer run.

2. Low Competition Niche Means Easy Win:

Competition is another factor that you simply should consider before zeroing down on a distinct segment.

You ought to avoid high competitive niche, as tons of other webmasters are creating an internet site within the same niche.

You should remember this because of the topmost principle for successful niche selection.

Your goal should be to select a distinct segment that’s not very competitive, and not tons of users are looking into it.

At an equivalent time, it’s the potential to grow over time (See trends in niche selection) to possess a transparent understanding of this.

3. Your Area of Expertise:

Well, passion is one compass to seek out an excellent niche, you ought to not discount your existing expertise when it involves niche selection.

Especially, as tons of internet sites believe Google searches to drive traffic, expertise is one criterion you ought to consider.

A few years back Google made it clear that they appear at author expertise to rank an internet site. High ranking means, you’ll be rewarded with more organic traffic, which successively will assist you to achieve success in your blogging endeavour.

In fact, Google took this one step ahead and began de-ranking websites where expertise isn’t clear especially in certain niches like health, finance, and anything to try to do with money matters.

Generic niches like fashion, tech are quite fine immediately, but we can’t be sure it might stay an equivalent within the near future. Your qualifications, your official designation (Example: Engineer, Doctor, Management degree), should be considered when picking a distinct segment.

If you don’t have one among these, then avoid stepping into a distinct segment where the qualification matters. there’s a workaround associated with this example, but it’s not as straightforward because it seems.

So alongside passion, do consider a distinct segment where you’ll highlight your own expertise, or hire expert writers.

A workaround to the present is by having an expert review your content (For example, a health niche can work with a medical man, to review the content).

4. Topic Relevancy within the Future

So you identified a couple of niches for you, but what about the longer term of these niches?

Checking the trend, and ensuring that trend has increased over time make sure you stay relevant within the time to return .

There are exceptions once you are performing on a micro-niche, and some time horizon for that blog isn’t quite 1-2 years. an honest free tool to see the trend of a subject is by using Google trends.

Here is how you’ll use Google trends.

  • Head over to Trends.google.com
  • Enter your niche topic
  • Select the target country (Ex: Worldwide, India, us , Australia)
  • Select the year range (Ex: 5 years)

And Google would show you ways the interest of users have increased or decreased around that topic.

5. Is Your Niche Monetizable?

This is another important factor that you simply should consider when finalizing a distinct segment for building a profitable blog. this is often not uncommon to seek out beginner bloggers creating a blog on things they’re hooked in to, but struggle to monetize.

The reason being, there are many high-traffic niches, which are hard to monetize. the rationale being, there aren’t enough advertisers, who would really like to advertise in such niches.

Google AdSense or Media.net is certainly the foremost common way of monetizing any niche, but as I shared in my how-to make money blogging webinar, there are higher levels of monetization that generate more revenue.

There are a couple of ways to measure the monetization opportunities, and one among them is by analyzing the similar websites therein niche. This strategy is additionally referred to as competitor analysis.

Analyze other blogs during a similar niche (broad or narrow), and see how they’re monetizing their blog.

A few things to concentrate to:

  • Are they using only contextual ad networks like AdSense to monetize?
  • Are they running any direct ads? If yes, which are all brands?
  • Are their affiliate links on the website?
  • Are they selling any products (Courses, eBooks, Merchandising)?
  • Are they offering consultancy?

This kind of study will offer you a start, and also idle for your blog business plan.